5 Things Your Coaching Business Needs Before Hiring a Pinterest Manager
If you’re considering hiring a Pinterest Manager for your coaching or education business, there are a few things to have in place first. Pinterest works best as part of a larger marketing system, not as a standalone tactic. When your website, content, and business goals are aligned, Pinterest can help drive meaningful traffic and growth.
Here are 5 things I recommend knowledge based business owners have in place prior to hiring so your investment pays off.
1. A Website That Supports Your Business Goals
Your current website includes a clear way to generate income, this could include a shop, service pages, booking links, or an email opt-in that leads to a sale. Pinterest can drive traffic, but that traffic needs somewhere to go and a way to convert.
2. Content You Create Regularly
You create content regularly, whether it's blog posts, Substack articles, YouTube videos, podcast episodes, etc. Pinterest is a content distribution engine, not a content creation tool. Consistent content gives Pinterest something valuable to amplify, extending the reach of the content and helping more people discover your business and what you offer.
3. A Clear Offer and Ideal Client
A well-defined offer and ideal client make it possible to create pins, keywords, and boards that attract the right traffic. This is critical part to curating your business’s Pinterest strategy.
4. Commitment to a Longterm Strategy
Pinterest is a long-term growth channel. It often takes 6 months or more to start seeing meaningful results. Committing to a long-term strategy gives your content time to gain visibility, allows your Pinterest Manager to refine the approach, and creates more opportunity for results to compound over time.
5. A Marketing Budget
A realistic marketing budget and timeline are important when investing in Pinterest Marketing. The average monthly cost of Pinterest Management typically ranges from $600-$1000, depending on the scope of services, experience, and level of strategy involved. Before hiring, consider what you’re comfortable investing consistently and whether that investment aligns with your business goals.
